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5 steps to create a social media calendar for your business


“Social media is a powerful tool for marketing your business. It can be used to connect with customers and grow your customer base. The key to successful social media campaigns is consistency, so it’s important that you have a plan in place for what content will be posted when.” 

“This guide walks through the steps of creating a social-media calendar for your company, including how to prioritize content based on industry trends and upcoming events.”


  1. Determine your social media goals

There is no right or wrong way to set goals for social media, but when you focus on a target you make it happen. A great example is twitter, if you are fighting for followers of the right demographic how hard do you work? Think about how you focus on what you say and the correct hashtags to build your following. Setting your social media goals can vary from increased followers to increased engagement even getting a piece of content shared. Make things simple, this is a starting point. 

  1. Create a list of all the social media platforms you want to use and create a user account

Take the time to create a list of all your social media platforms and create user accounts for each one. You must include every platform that you want to use, not just where you’re most active or what’s easiest for you; take into consideration which ones are popular with your audience so they can see everything from their favorite brands without having to log in twice!

  1. Decide how often you want to post – daily, weekly, monthly, etc

Prior to posting, it’s important to schedule your content. There are many platforms for social media including Facebook and Twitter. The key is determining which platform you want the majority of posts on; then post at least once per day if not more often depending on how active your followers are. It can be daunting getting started with a new account but don’t let this stop you!

What is the best frequency for posting? Posts can be a great way to keep your fans up-to-date with new information, but don’t spam them! It’s important to find out what works on each platform. For example, most people recommend tweeting 6 or 7 times per day and Facebook prefers that you post less often (2 posts max).

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  1. Schedule posts ahead of time with an app: We use Social Pilot

Creating Social Media posts ahead of time is a must. Before you know it, your month will be booked with meetings, conferences and other events! In order to maintain consistency in the content on social media platforms as well as plan for any unanticipated changes that may occur from week-to-week – create a calendar or schedule out what days are best suited for posting each type of post so they can go live at their designated times across different channels without having to spend an entire day writing them all up later. You’ll find this really useful when planning campaigns like product launches where there’s lots going on behind the scenes too (think venue bookings). To make things easier we use one tool called “Social Pilot” which allows us to share multiple posts across multiple platforms. 

  1. Track which content is being shared by others on social media and use that data to create more compelling content in the future 

Nowadays, the most successful brands on social media are able to track which content is being shared by others and use that data as a blueprint for future successes. This means analyzing every post they make, tracking how many times it’s been liked or commented in order to determine what doesn’t work and where their followers’ interests lie. It’s important not only because of increased traffic from online sharing but also just due to overall product engagement; people will be more likely drawn into your message if you’re actively engaging them with things that have already caught their attention before making any assumptions about who they might be interested in hearing from next!


  1. Bonus Information – 


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This blog post has been all about the basics of social media marketing, but it’s not an exhaustive list. We encourage you to continue reading and learning more from your peers in order to get further insights into how this powerful tool can be used for advertising. The key takeaway is that consistency will help ensure success, so make sure you have a plan in place for what content should be posted when. If you need assistance with developing or executing your social-media campaign strategy, we are here to help! Let us know if any of these tips were helpful or let us know which one specifically was most useful by leaving a comment below.

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